Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, March 04, 2009

    LaunchPAD: Harper's Bazaar India Edition

    This week, 'Harper's BAZAAR' launches its 29th international edition in India, with India's first ever 'crystallised' cover (on limited editions only). With a tagline ‘Where Fashion Gets Personal,’ Harper's BAZAAR will be published every month.

    The inaugural issue, with more than 200 pages, is an encyclopedia of fashion and targets the sophisticated and stylish Indian woman. The masthead on 18,000 limited edition covers is studded with sparkling 'XILION CRYSTALLIZED - Swarovski Elements' in order create the ultimate inspirational experience that marries fashion and luxury.
    The limited edition magazine also has a ‘Made with CRYSTALLIZED - Swarovski Elements tag verifying its authenticity and exclusivity.



    Blogger Johnson said...

    Digital Editions are online versions of print publications or sometimes they are simply publications developed specifically to be viewed in a digital format. With print and postage rates climbing and an increasing audience of readers looking for their content on the Internet, digital editions are quickly becoming a must-have for publishers.

    1:48 PM  
    Anonymous Anonymous said...

    ...please where can I buy a unicorn?

    3:02 PM  

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