Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, October 08, 2010

    LaunchPAD: Condé Nast Traveller India

    After the successful launch of Vogue and GQ in India, the Condé Nast group launched the Indian edition of Condé Nast Traveller this month.

    The Launch Edition of Condé Nast Traveller India is currently on the stands in 20+ towns across India and is priced at Rs.100.

    The launch cover features Aishwarya Rai Bachchan, photographed by Pascal Chevallier in Paris as she takes us on a tour of her favourite European capital.

    Following the launch, the magazine will publish a bi-monthly issue.

    Thursday, July 01, 2010

    Cover: New Yorker Escher Style Cover

    July 5, 2010 edition of The New Yorker once again highlights the Gulf oil spill issue its M.C. Escher style cover illustration done by Bob Staake. To see the June 7, 2010 edition on the same issue, click here.

    Labels: ,

    Wednesday, May 19, 2010

    LaunchPAD: Home Trends, India Edition

    Home Trends, a magazine aimed at architecture and interior design professionals, enters the Indian market this month. A flagship title of the New Zealand headquartered Trends Publishing, this magazine is being launched by Worldwide Media (a 50:50 joint venture owned by the Times of India Group and BBC Worldwide).

    The CEO of Worldwide Media, Tarun Rai, in an interview to Campaign India called Home Trends a ‘bookazine’ highlighting the reference value of the magazine. Priced at Rs 250, the magazine will be available at select outlets and bookstores across Mumbai, Delhi, Kolkata and Bengaluru.


    Saturday, February 06, 2010

    LaunchPAD: Lonely Planet India, INC. India

    Two weeks, two new magazines!

    Lonely Planet India makes an entry into the India market with its February 2010 issue. A product of Worldwide Media (Times Group and BBC Worldwide joint venture) this magazine was launched by actors Saif Ali Khan and Kareena Kapoor in a in a star-studded Bollywood party in Mumbai. See video of the magazine launch here. [Do not miss Arshad Warsi playing with his moustache as he talks about travel and LP :)]

    Priced at Rs 100, LP magazine is aimed at the affluent, urban couples who like to travel. The launch issue also has a 2010 calendar with pictures of some choice destinations and is nice.
    [But who uses wall calendars these days? Definitely not the affluent, urban Indian couples!]

    The Indian edition of INC. magazine, Inc. India made a relatively quieter entry into the Indian market in the last week of January. The magazine is brought to India by 9.9 Mediaworx and is priced at Rs 150.
    [I have long been an admirer of INC.’s design and style of writing and was a tad disappointed to see that the launch issue looked a bit hastily put together and lacked a coherent design!]


    Wednesday, January 20, 2010

    Video: 2000-2010 through Magazines Covers

    Magazine Publishers of America and the American Society of Magazine Editors have put together an amazing video that tells the story of the last decade (2000-2010) through 92 iconic magazine covers.


    Friday, July 17, 2009

    LaunchPAD: Witness

    Witness, a magazine targeted at India's large legal fraternity (advocates, educators, attorneys, judges, and government officials), became available on select newsstands from July 16.
    Priced at Rs 50, Witness is by the newly formed Srigro Interactive and is distributed through Central News Agency.

    The magazine will be formally launched on August 1, 2009 by AR Lakshmanan, Chairman, Law Commission of India.


    Friday, April 03, 2009

    LaunchPAD: OPEN Magazine

    This week saw the launch of OPEN, a weekly news and features magazine from RPG Enterprises. The magazine is modelled on the lines of 'Time' and 'New Yorker', and will initially have about 60 pages of editorial content and 10-15 pages of ads.

    The launch issue featured an opinion poll in Pakistan as the cover story.

    To get a taste of OPEN, read the first issue online at


    Wednesday, March 04, 2009

    LaunchPAD: Harper's Bazaar India Edition

    This week, 'Harper's BAZAAR' launches its 29th international edition in India, with India's first ever 'crystallised' cover (on limited editions only). With a tagline ‘Where Fashion Gets Personal,’ Harper's BAZAAR will be published every month.

    The inaugural issue, with more than 200 pages, is an encyclopedia of fashion and targets the sophisticated and stylish Indian woman. The masthead on 18,000 limited edition covers is studded with sparkling 'XILION CRYSTALLIZED - Swarovski Elements' in order create the ultimate inspirational experience that marries fashion and luxury.
    The limited edition magazine also has a ‘Made with CRYSTALLIZED - Swarovski Elements tag verifying its authenticity and exclusivity.


    Tuesday, February 03, 2009

    Ediorial: Esquire Feb 2009 cover-Innovation or a Threat to Editorial Integrity?

    The February issue of Esquire blurs the boundary between advertising and editorial in new ways: right in the middle (see on Obama's shoulder) of the cover is a window, or peel-back flap with an invitation to “Open here”.

    Opening the window reveals quotations from articles inside the issue and an advertisement for “One Way Out,” a new series on the Discovery Channel cable network. Those who leave the window unopened do not see the ad or the quotations.

    New York Times reports that the concept was the brainchild of the editor-in-chief of Esquire, David Granger. “Everybody keeps talking about how print is an old medium. It is an old medium, but it doesn’t mean it’s a wrung-out medium or a tired medium,” Mr. Granger said to NYT.

    However, the 'flap' cover issue has sparked much debate and is being viewed as being in contravention of guidelines put forth by the American Society of Magazine Editors (ASME). ASME has invited David Granger to justify himself before his peers at a member's lunch (Feb 24) where the proposed topics of discussion is: "Is the cover window on the Obama issue of Esquire an exciting print innovation -- or a threat to editorial integrity"


    Monday, November 03, 2008

    LaunchPAD: Femina Hindi

    Femina, one of the earliest Indian magazine for women (all the smart aunties read that as opposed to Sarita, Women’s Era, etc when I was growing up), celebrates its golden jubilee this year and has announced a Hindi edition to mark the occasion.
    Priced at Rs 40, Femina Hindi is a monthly and will offer pretty much the same content--health, career, beauty, fashion and relationships—though modified for the Hindi readers. The initial print run is 1,00,000 copies and the magazine will be on the newsstand this week.
    Did you notice the Femina October cover with an oval mirror (ad of Tanishq)? I bought the issue and google search got me to this link. Below is an extract from this newsstory that apparently highlights the 'thought' behind this 'interesting media innovation':
    “A mirror is not a mere looking glass for women, but a reflection of what they perceive themselves to be. One would remember the evil stepmother of Snow White who would admire her reflection in her mirror for hours, asking often ‘Mirror, mirror on the wall, who is the fairest of them all?’
    Tanishq’s media innovation doesn’t have any sinister connotation of that magic mirror of the fairy tale of yore. But it does seek to bring out women’s intimate association with her mirror, especially when decked in all her finery.”