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A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, April 12, 2006

    Editorial: Deciding On A Magazine's Cover: Everyone Has A Different Take

    In the article "Cover Clinic: The Elements of a Big Seller" in Circulation Management (a magazine by the same group who publish Folio: ) Jane Zarem sums up the various ways consumer magazine publishers pick their cover subjects.
    Some magazines leave the decision almost entirely in the hands of the editorial staff, but most don't. The cover is such an overwhelmingly critical component of newsstand sales that many magazines invite executives from the circulation department(!!) into the final decision-making session. The reasoning is: They have the best handle on what will move product.

    Read on...
    http://www.circman.com/viewmedia.asp?prmMID=2175&prmID=1

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