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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, April 12, 2006

    * Offer available in select cities only!

    Well, my bad!
    I missed reading the 'fine print' and in excitement went to a bookshop to buy 'Outlook'. Asked about the companion magazine 'Life & Style" and was met with blank stares....
    Goa does not qualify as a 'select city' so will have to wait for a friend to send me a copy bought in Mumbai.
    Sorry, will post my thoughts on the new magazine later!

    But, there seems to be more coming. We will soon see a new business magazine from the OUTLOOK Group: "The Big B is launching on 20th April" (mentions the ad in the current issue).

    posted by Magpie @ 2:41 PM 

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