Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, October 17, 2006

    LAUNCHPAD: Harvard Business Review South Asia

    One of the most influential business management magazines of the world formally launched in India yesterday.
    India Today and Harvard Business School Publishing (HBSP) have joined hands to launch the Harvard Business Review South Asia edition. This is the 12th edition of the magazine and the first international edition in the same language as the Review’s flagship.
    The premier issue was launched by Finance Minister, P Chidambaram, in a launch function featuring a panel discussion with HBR editor Thomas Stewart and CEOs of India’s leading companies in Mumbai. HBR South Asia will run the same editorial content as the U.S. edition and will include regional advertising.

    PS: No, this is not the launch cover. But I shall update when I get it.

    Read more on The Harvard Crimson



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    Anonymous Anonymous said...

    For the press release.

    11:43 AM  
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    11:51 AM  

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