Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

More Numbers
  • ASME's Top 40 Magazine Covers
  • 30 Most Notable Launches of 2005
  • Talking Magazine Videos
  • An Illustrated History of Magazine Covers and Cover Lines
  • Magazine First Issue Archive
  • Poynter
  • Folio Magazine
  • Magazine Publishers of America
  • American Society of Business Press Editors
  • Mr Magazine
  • Beyond the Page
  • Designing Magazines
  • NewsWatch India
  • Free Newspapers
  • The Editors Weblog
  • FishBowl NY
  • International Magazine News
  • Newspaper Index Blog
  • MagCulture
  • Magazine Daze
  • Magazine Enterprise 360
  • Online Press Gazette
  • Magazine Symposium 2007
  • Magazine Literacy
  • Magazine death blog
  • Premiere Issues Project

  • Global Voices Online - The world is talking. Are you listening?


    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, September 29, 2006

    Publishing: 5 Steps to Publishing Nirvana

    Robert Sacks, a consultant to the printing/publishing industry and president of The Precision Media Group has a word of encouragement for publishers in his article: 5 Steps to Publishing Nirvana:
    "Have no fear about your chosen profession. The process of information distribution is not going to go away. Indeed, it is accelerating at an unprecedented rate. What you need to consider is the true value of your information to the general public and the process by which you distribute this knowledge.

    Five easy steps to publishing nirvana:
    1 Who is my target audience?
    2 Where is my targeted audience?
    3 What is the real value of my edit (information) to that audience?
    4 What is the most efficient method to reach the maximum targeted audience?
    5 How do I keep my information valuable and fresh for my targeted audience?

    These may seem like simple concepts on the surface, but they are not. On the atomic level, it can all be distilled down to the simple equation of RV = RP or, for the laymen, real value equals real profit. In this era of abundant information, is your edit of any real value? If so, how valuable is it? If it is valuable, to whom is it valuable? This is where the concept of niche comes into play. ...

    Read the entire article on



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