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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Saturday, February 06, 2010

    LaunchPAD: Lonely Planet India, INC. India

    Two weeks, two new magazines!

    Lonely Planet India makes an entry into the India market with its February 2010 issue. A product of Worldwide Media (Times Group and BBC Worldwide joint venture) this magazine was launched by actors Saif Ali Khan and Kareena Kapoor in a in a star-studded Bollywood party in Mumbai. See video of the magazine launch here. [Do not miss Arshad Warsi playing with his moustache as he talks about travel and LP :)]

    Priced at Rs 100, LP magazine is aimed at the affluent, urban couples who like to travel. The launch issue also has a 2010 calendar with pictures of some choice destinations and is nice.
    [But who uses wall calendars these days? Definitely not the affluent, urban Indian couples!]

    The Indian edition of INC. magazine, Inc. India made a relatively quieter entry into the Indian market in the last week of January. The magazine is brought to India by 9.9 Mediaworx and is priced at Rs 150.
    [I have long been an admirer of INC.’s design and style of writing and was a tad disappointed to see that the launch issue looked a bit hastily put together and lacked a coherent design!]

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