Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Saturday, February 06, 2010

    LaunchPAD: Lonely Planet India, INC. India

    Two weeks, two new magazines!

    Lonely Planet India makes an entry into the India market with its February 2010 issue. A product of Worldwide Media (Times Group and BBC Worldwide joint venture) this magazine was launched by actors Saif Ali Khan and Kareena Kapoor in a in a star-studded Bollywood party in Mumbai. See video of the magazine launch here. [Do not miss Arshad Warsi playing with his moustache as he talks about travel and LP :)]

    Priced at Rs 100, LP magazine is aimed at the affluent, urban couples who like to travel. The launch issue also has a 2010 calendar with pictures of some choice destinations and is nice.
    [But who uses wall calendars these days? Definitely not the affluent, urban Indian couples!]

    The Indian edition of INC. magazine, Inc. India made a relatively quieter entry into the Indian market in the last week of January. The magazine is brought to India by 9.9 Mediaworx and is priced at Rs 150.
    [I have long been an admirer of INC.’s design and style of writing and was a tad disappointed to see that the launch issue looked a bit hastily put together and lacked a coherent design!]



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