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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, April 12, 2006

    Redesign: It is 'Outlook' this time!

    We have one more redesigned publication in the Indian Magazine market.
    Jan 2006 saw Better Photography of Infomedia India being redesigned by Synapse . This year has also seen a spate of redesigned publications from Malayalam Manorama Group: The Week, followed by Sportstar, which changed to a bigger tabloid format, aided by Mario Garcia, CEO of Garcia.Media (the 'chief architect' of the first major redesign of The Wall Street Journal in 77 years in 2002) and Hindu BusinessLine, which became 'Compact' in Feb 2006.

    Is the redesigned Frontline out?

    Anyway, Outlook has a new look from the April 17, 2006 issue. And it is not very inspiring :(
    Will write more in detail later. Till then do keep me posted with your comments on the new look Outlook. And other redesigns...

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    posted by Magpie @ 3:50 PM 

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