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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, April 12, 2006

    Redesign: It is 'Outlook' this time!

    We have one more redesigned publication in the Indian Magazine market.
    Jan 2006 saw Better Photography of Infomedia India being redesigned by Synapse . This year has also seen a spate of redesigned publications from Malayalam Manorama Group: The Week, followed by Sportstar, which changed to a bigger tabloid format, aided by Mario Garcia, CEO of Garcia.Media (the 'chief architect' of the first major redesign of The Wall Street Journal in 77 years in 2002) and Hindu BusinessLine, which became 'Compact' in Feb 2006.

    Is the redesigned Frontline out?

    Anyway, Outlook has a new look from the April 17, 2006 issue. And it is not very inspiring :(
    Will write more in detail later. Till then do keep me posted with your comments on the new look Outlook. And other redesigns...

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    1 Comments:

    Blogger NB said...

    From the time that it was launched, Outlook was supposed to be everything that India Today was not. However, with this redesign it is quite surprising that the magazine has started looking like India Today's near cousin.

    4:55 PM  

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