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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, August 31, 2006

    LaunchPAD: Travel + Leisure

    Media Transasia’s inaugural issue of Travel+Leisure is on the stands according to an ad in today’s issue of Indian Express.
    The inaugural cover story is "GOA Unseen" and it claims to portray “Goa as a place that is a well-rounded mixture of the ex-Portuguese colony that it was and the modern tourist destination that it is now” (as quoted on AgencyFAQs).
    The magazine is brought out under licensing agreement with American Express Publishing and will be published monthly. It will be distributed throughout India, Sri Lanka, Bangladesh, Nepal, Maldives, Pakistan and Bhutan.

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    posted by Magpie @ 8:24 PM 

    1 Comments:

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