Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, September 04, 2006

    Special Interest: Magazines for Children

    Walt Disney India and Infomedia India plan to launch 'Disney Adventures' for children in India with the October issue. The first issue, features content related to the popular Bollywood movie 'Krrish', Disney movies, jokes, comic pages, gaming zones, computer and gadget write-ups, fashion, contests. Disney Adventures India will be a monthly with about 100 pages.

    If you are an ardent magazine reader and are looking for a good magazine for your child, you might want to consider Highlights for Children. Lotus Learning Private Limited brings this internationally-acclaimed publication to Indian kids at a subscription price of Rs 990 for one year. You have to request for the magazine by writing to their office in Mumbai (Lotus House, 512 SV Road, Bandra (W), Mumbai-50). Manorama Group too brings out an English weekly magazine for kids called Magic Pot. You can subscribe at their group website.


    It is sad that children’s publication Target (living Media product) shut down years ago. It was my introduction to how much fun magazines can be...
    PS: Does anyone miss Chandamama?
    Related Stories:
    1) Article: Remembering 'Target' and 'Detective Moochwala'
    2) Agencyfaqs story on proposed launch of Disney Adventureshere


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