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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, October 20, 2006

    Special Interest: Magazines for Men

    Indian men's magazine scene gets another healthy addition; and UK-based Dennis Group adds a online men's mag to its portfolio!

    Starting November, men in India have one more magazine to look forward to—a magazine aimed at active, successful, professional men, who are conscious of their all-round development.
    The Indian edition of (US-based Rodale Press flagship title) Men’s Health priced at Rs 50, will be available on the newsstands from next month. The magazine is brought to Indian market by the India Today Group. Men’s Health publishing director, Pavan Varshnei, explains on agencyfaqs: “The magazine will serve as a guidebook for men, providing them with inputs on how to live healthier and happier."

    A press release promoting a FREE online men’s magazine with the very unusual name 'MONKEY' landed in the magscene mailbox today. Published by UK-based Dennis Publishing (owners of Maxim) the title claims to be the first men’s magazine in the world to bring its readers videos and movie trailers, latest in music and incredible stuff. The magazine will be sent by email to its subscribers every Wednesday. Each 48-page issue will feature a cover-girl photo shoot and editorial covering cars, sport, humor, entertainment, gadgets, clothes and user-generated content.

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    posted by Magpie @ 4:20 PM 

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