IDEA of the week

Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, May 19, 2010

    LaunchPAD: Home Trends, India Edition

    Home Trends, a magazine aimed at architecture and interior design professionals, enters the Indian market this month. A flagship title of the New Zealand headquartered Trends Publishing, this magazine is being launched by Worldwide Media (a 50:50 joint venture owned by the Times of India Group and BBC Worldwide).

    The CEO of Worldwide Media, Tarun Rai, in an interview to Campaign India called Home Trends a ‘bookazine’ highlighting the reference value of the magazine. Priced at Rs 250, the magazine will be available at select outlets and bookstores across Mumbai, Delhi, Kolkata and Bengaluru.

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    posted by Magpie @ 12:10 PM 

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