Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Saturday, August 05, 2006

    B2B: 2006 Harris Study highlights effectiveness of B2B Media

    B2B magazines more informative and reliable than general media
    A recently published study by Harris Interactive and American Business Media highlights the importance of Business Media among executives. The study, conducted between February 2006 and April 2006 with 588 completed interviews, is said to be projectable to the entire B2B industry. Key findings include:
    • Executives report regular usage of B2B magazines. Senior executives not only read more magazines than mid-level executives, they spend more time with those magazines.
    • Sales people and B2B magazines are the most involving sources of information, with trade shows and B2B websites not too far behind. General business media such as magazines, television and newspapers, fall low on the engagement scale. (see the accompanying graphic)
    • When asked what source of information executives rely on to do their job best, B2B magazines (41%) comes out on top as the single most mentioned resource, well above any general business media.

    You can download a presentation that captures the key findings of the study here

    More about B2B Magazines in India later this month...



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