Editorial: Interview or an Ad?

The line separating editorial content and advertising in magazines blurs even more in the latest issue of Premiere, the movie magazine.
Premiere's July/August 2006 issue features a doublespread ad for "Little Miss Sunshine," a new film from Fox Searchlight Pictures. The right-hand page contains the usual elements of a print ad for film. Under a small "paid advertisement" disclaimer, the left-hand page carries an interview with Greg Kinnear, one of the film's stars, conducted by Howard Karren, who is identified in the ad as a "film journalist." But what makes this 'paid advertisement' controversial is the fact that the magazine's masthead identifies Mr. Karren as a "contributing editor."

The same issue also has Steve Carrell, another one of the film's stars, on the cover and inside there is a review of the same film that runs under an image from the film almost identical to one that runs in the middle of Mr. Karren's interview.
Comments, anyone?

Information source: Nytimes.com
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