Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, July 06, 2006

    Editorial: Interview or an Ad?

    The line separating editorial content and advertising in magazines blurs even more in the latest issue of Premiere, the movie magazine.
    Premiere's July/August 2006 issue features a doublespread ad for "Little Miss Sunshine," a new film from Fox Searchlight Pictures. The right-hand page contains the usual elements of a print ad for film. Under a small "paid advertisement" disclaimer, the left-hand page carries an interview with Greg Kinnear, one of the film's stars, conducted by Howard Karren, who is identified in the ad as a "film journalist." But what makes this 'paid advertisement' controversial is the fact that the magazine's masthead identifies Mr. Karren as a "contributing editor."

    The same issue also has Steve Carrell, another one of the film's stars, on the cover and inside there is a review of the same film that runs under an image from the film almost identical to one that runs in the middle of Mr. Karren's interview.
    Comments, anyone?

    Information source:
    You can read the entire, unedited article here



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