Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, July 17, 2006

    Editorial: Reversing the Flow

    There was a time when editors wouldn’t even post magazine content on the Web for fear that it would devalue the magazine...but not any more.

    Jason Snell, editorial director at 350,000-circ MacWorld, has reversed his editorial production priorities between the print magazine and its Web site--a process that caters to and acknowledges the audience’s need for timely information especially in the computer tech market, and the magazine’s ability to offer content at the reader’s own pace
    The majority of stories are now generated for the Web audience first and then further developed for the magazine. Stories incubate online and, sometimes with direct audience feedback, are expanded for the magazine. Judgments on what to cover are made based on the information needs of the Web audience. Consequently, deadlines originate with the Web site and are then backed out to accommodate the magazine. “Not that print doesn’t get those things in the end,” says Snell, “it’s just that print isn’t the thing that drives it.”

    Information Source:
    Read the full article here



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