Editorial: Reversing the Flow

There was a time when editors wouldn’t even post magazine content on the Web for fear that it would devalue the magazine...but not any more.

Jason Snell, editorial director at 350,000-circ MacWorld, has reversed his editorial production priorities between the print magazine and its Web site--a process that caters to and acknowledges the audience’s need for timely information especially in the computer tech market, and the magazine’s ability to offer content at the reader’s own pace
The majority of stories are now generated for the Web audience first and then further developed for the magazine. Stories incubate online and, sometimes with direct audience feedback, are expanded for the magazine. Judgments on what to cover are made based on the information needs of the Web audience. Consequently, deadlines originate with the Web site and are then backed out to accommodate the magazine. “Not that print doesn’t get those things in the end,” says Snell, “it’s just that print isn’t the thing that drives it.”

Information Source: Foliomag.com
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