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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, July 12, 2006

    Circulation: Magazine as a Supplement in Newspapers

    An interesting idea on yesterday's MediaDaily News from MediaPost:

    Publishing Group of America (PGA) which is planning to launch 'Texas Profile', a new regional title in September with roughly twice the circulation of its closest competitor, Texas Monthly. How has PGA managed to round up so many Texans?
    By inserting the magazine as a supplement in local newspapers. Texas Profile will be distributed in Texas newspapers with subscribers of 625,000 or more.
    While some in the industry bemoan the fate of consumer magazines in the face of Internet competition, Texas Profile aims to reach a market that is underserved by media

    Growing up I remember most of our magazines being delivered by our Newspaper vendor. My father would buy Seminar from the newsstand and 'Mainstream' was delivered by post.
    Are there any Indian magazines being delivered as free supplements in your newspaper?
    How are the circulation figures of such supplements calculated?
    Any answers...

    Read Mediapost story here

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    posted by Magpie @ 4:27 PM 

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