Circulation: Magazine as a Supplement in Newspapers
An interesting idea on yesterday's MediaDaily News from MediaPost:
Publishing Group of America (PGA) which is planning to launch 'Texas Profile', a new regional title in September with roughly twice the circulation of its closest competitor, Texas Monthly. How has PGA managed to round up so many Texans?
By inserting the magazine as a supplement in local newspapers. Texas Profile will be distributed in Texas newspapers with subscribers of 625,000 or more.
While some in the industry bemoan the fate of consumer magazines in the face of Internet competition, Texas Profile aims to reach a market that is underserved by media
Growing up I remember most of our magazines being delivered by our Newspaper vendor. My father would buy Seminar from the newsstand and 'Mainstream' was delivered by post.
Are there any Indian magazines being delivered as free supplements in your newspaper?
How are the circulation figures of such supplements calculated?
Read Mediapost story here