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A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, September 06, 2007

    LaunchPAD: Outlook plans magazine on Stock Markets

    Exchange4Media reports that the Outlook Group plans to launch a fortnightly magazine on the stock market by early 2008. The name of the magazine has not yet been decided, but the Group is currently conducting a consumer research to finalise the name. The Group has also roped in N Mahalakshmi (last with Business Standard-Smart Investor) as Editor of the forthcoming magazine.

    The magazine is aimed at investors who understand the nuances of the business and spend huge amounts in stock markets. To give relief from the stock-related information, there would also be lifestyle-related information.

    Read more here.

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