Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, July 18, 2007

    LaunchPAD: Three B2B titles

    Campaign: UK-based Haymarket Media Group plans to launch 'Campaign', a weekly magazine focusing on advertising, media and communications, around September. According to Financial Express, the second dummy of the tabloid is in circulation among agencies for feedback.
    Progressive Grocer: Nielsen Media has a licensing arrangement with the IMAGES Multimedia Group to launch Indian edition of this international food and grocery specialty magazine. Release here
    LOG.INDIA: A pre-launch isse of LOG.india was seen in June at the 'transport logistic' trade fair in Munich. The official launch of Log.india is scheduled for September 2007 reports Hugo Martin of MCC Counsulting Germany. This magazine is brought out by DVV Media India (DMI), the Indian subsidiary of DVV Media Group, Germany, a 60-year-old company with 12 publishing houses and 62 publications in Europe and overseas.

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