Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, August 21, 2007

    Trends: Redesigns that Cut Corners

    Two recent unrelated new items about redesigns of Esquire UK (featuring among other changes also a change [also termed manbagging by guardian] of the size) and ‘compact-ising the ‘New York Times’ led me to do a Google on magazine formats.

    And I came across this interesting article by Art Kleiner that features the history of magazines from formats perspective. Must read. Though it talks more about how we place and have been placing pictures and text on the page.

    Article about Esquire UK redesign:
    Let's hear it for the little guy
    Article about new compact New York Times:
    Who shrunk my New York Times?

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