Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, July 03, 2007

    Media Ads: Deccan Chronicle woos Young Readers


    Sree Srinivasan of SAJA Forum posted this photo of a giant billboard (taken during his recent visit to Chennai) calling it an example of one problem with the media in India.
    The ad has generated some debate on the SAJA Forum. Read his post and comments that followed here.

    BTW, I am surprised that no one has objected to the ‘Prevention’ magazine TVC where the godman addresses problems of urban women and ends with a chant: ‘Cholesterol, cholesterol, God loves you all’. It is such a bad parody!

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