LaunchPAD: Tehelka Magazine, eMaxim

Tehekla Magazine: In his write up 'New Ship, Same Course', Tarun Tejpal discusses the transition of the Tehelka weekly tabloid to Tehelka magazine starting from this week’s issue.
Brief extract from his letter:
“When we set out to create the Tehelka weekly we chose the format of a tabloid. We felt Tehelka’s brand of proactive journalism would not fit well into the affectations of a magazine. … Even so it took us a long time to convince ourselves that we needed to find the shape of a magazine, and that only happened when we discovered a look that was not only different from all other weeklies but also capable of retaining our DNA unchanged."

Maxim India Ezine: Maxim India has launched what it claims to be the world’s first e-zine product – eMaxim writes Exchange4Media. The e-zine, which flips like a real book, has zoom in and zoom out facilities, has user based interfaces, television commercials, and videos all built in, comes as a free CD with the Maxim mega relaunch issue priced at Rs 150.