Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, September 10, 2007

    LaunchPAD: Tehelka Magazine, eMaxim

    Tehekla Magazine: In his write up 'New Ship, Same Course', Tarun Tejpal discusses the transition of the Tehelka weekly tabloid to Tehelka magazine starting from this week’s issue.
    Brief extract from his letter:
    “When we set out to create the Tehelka weekly we chose the format of a tabloid. We felt Tehelka’s brand of proactive journalism would not fit well into the affectations of a magazine. … Even so it took us a long time to convince ourselves that we needed to find the shape of a magazine, and that only happened when we discovered a look that was not only different from all other weeklies but also capable of retaining our DNA unchanged."

    Maxim India Ezine: Maxim India has launched what it claims to be the world’s first e-zine product – eMaxim writes Exchange4Media. The e-zine, which flips like a real book, has zoom in and zoom out facilities, has user based interfaces, television commercials, and videos all built in, comes as a free CD with the Maxim mega relaunch issue priced at Rs 150.

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