India: The First Non-US Edition of 'People'
According to a release, Time Inc has tied up with the Outlook Group to launch Indian edition of the popular ‘People’ magazine in second half of 2008.
Except US, People is not published anywhere in the world. India is the first country they are venturing into. In India, the frequency of the magazine will be a fortnightly.
Indian edition of 'People' will maintain the 50:50 content ratio of celebrity substance and human interest stories. The magazine will also include contemporary news, interviews and in-depth reporting on the most compelling people of the time. The content will be customised for India and have a ratio of 75:25 Indian and foreign content.