Newspaper: Launch of Mail Today, INMA Event
The India Today Group has announced the launch of Mail Today, a newspaper venture in collaboration with Associated Newspapers (ANL), the publishers of Daily Mail. Mail Today is expected to hit the Delhi market by the end of this week, according to agencyfaqs.
According to Aroon Purie, Chairman and Editor-in-Chief, India Today Group, the paper will not address everyone, but target "upper echelons of society, who have a certain lifestyle, interests, certain education level, financial level".
New Delhi is also the venue for the INMA's (International Newspaper Marketing Association) first-ever South Asian Conference titled “Building Market Cap in the Newspaper Enterprise”. This two-day forum (14-15 November) will examine trends in the global newspaper industry that are relevant to India.