IDEA of the week

Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

More Numbers

Classics

  • ASME's Top 40 Magazine Covers
  • 30 Most Notable Launches of 2005
  • Talking Magazine Videos
  • An Illustrated History of Magazine Covers and Cover Lines
  • Magazine First Issue Archive

    • Resources

  • Poynter
  • Folio Magazine
  • Magazine Publishers of America
  • American Society of Business Press Editors
  • Mr Magazine
  • Beyond the Page
  • Designing Magazines
  • NewsWatch India
  • Free Newspapers
  • The Editors Weblog
  • FishBowl NY
  • International Magazine News
  • Newspaper Index Blog
  • MagCulture
  • Magazine Daze
  • Magazine Enterprise 360
  • Online Press Gazette
  • Magazine Symposium 2007
  • Magazine Literacy
  • Magazine death blog
  • Premiere Issues Project


    • Global Voices Online - The world is talking. Are you listening?

    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, November 13, 2007

    Newspaper: Launch of Mail Today, INMA Event

    The India Today Group has announced the launch of Mail Today, a newspaper venture in collaboration with Associated Newspapers (ANL), the publishers of Daily Mail. Mail Today is expected to hit the Delhi market by the end of this week, according to agencyfaqs.

    According to Aroon Purie, Chairman and Editor-in-Chief, India Today Group, the paper will not address everyone, but target "upper echelons of society, who have a certain lifestyle, interests, certain education level, financial level".

    New Delhi is also the venue for the INMA's (International Newspaper Marketing Association) first-ever South Asian Conference titled “Building Market Cap in the Newspaper Enterprise”. This two-day forum (14-15 November) will examine trends in the global newspaper industry that are relevant to India.

    Labels: , ,

    posted by Magpie @ 2:24 PM 

    0 Comments:

    Post a Comment

    << Home