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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, October 25, 2007

    Future: Moving Pictures in Print

    MediaWeek's article 'Time Inc. Eyes New Ad Apps' sites the example of lenticular ad for the Fox TV network (in Rolling Stone magazine oct 4 issue) and NBC’s Bionic Woman ad in Entertainment Weekly where the heroine’s mechanically enhanced winker lights up as the start of a creative and technological revolution in print ads.
    (See also the Draft 004 lenticular cover in the accompanying picture)
    As marketers look for more ways to capture the attention of media-saturated consumers, publishers are exploring much more intricate ad units, up to and including ads that feature video. A media buyer and another industry source confirmed that Time Inc., a sponsor of the MIT Media Lab, is working on technology and has looked at prototypes that would put moving pictures on a page.

    Mike Maguire, CEO of Structural Graphics, a maker of high-impact ads, sees such ads as well-suited for demonstrating a new product or change in logo, believes the concept is one to two years away from execution. Ads showing full-color video may not be far behind, he added. .

    Read the entire article here

    Labels: ,

    posted by Magpie @ 1:54 PM 

    1 Comments:

    Blogger Unknown said...

    A media buyer and another industry source confirmed that Time Inc., a sponsor of the MIT Media Lab, is working on technology and has looked at prototypes that would put moving pictures on a page.

    All I can say is wow! Is that true? Can I see video on a magazine page?

    Visit my blog for my latest post on malls at: http://johnpmathew.blogspot.com.

    Keep writing!

    J

    2:29 PM  

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