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The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, October 25, 2007

    Future: Moving Pictures in Print

    MediaWeek's article 'Time Inc. Eyes New Ad Apps' sites the example of lenticular ad for the Fox TV network (in Rolling Stone magazine oct 4 issue) and NBC’s Bionic Woman ad in Entertainment Weekly where the heroine’s mechanically enhanced winker lights up as the start of a creative and technological revolution in print ads.
    (See also the Draft 004 lenticular cover in the accompanying picture)
    As marketers look for more ways to capture the attention of media-saturated consumers, publishers are exploring much more intricate ad units, up to and including ads that feature video. A media buyer and another industry source confirmed that Time Inc., a sponsor of the MIT Media Lab, is working on technology and has looked at prototypes that would put moving pictures on a page.

    Mike Maguire, CEO of Structural Graphics, a maker of high-impact ads, sees such ads as well-suited for demonstrating a new product or change in logo, believes the concept is one to two years away from execution. Ads showing full-color video may not be far behind, he added. .

    Read the entire article here

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    1 Comments:

    Blogger Unknown said...

    A media buyer and another industry source confirmed that Time Inc., a sponsor of the MIT Media Lab, is working on technology and has looked at prototypes that would put moving pictures on a page.

    All I can say is wow! Is that true? Can I see video on a magazine page?

    Visit my blog for my latest post on malls at: http://johnpmathew.blogspot.com.

    Keep writing!

    J

    2:29 PM  

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