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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, October 17, 2007

    Redesign: Newsweek and BusinessWeek

    Business Week and Newsweek are sporting new looks this week. Quotes from the people behind the redesign:
    Jon Meacham, Editor, Newsweek:
    “Some people in our business believe print should emulate the Internet, filling pages with short, Weblike bites of information. We disagree. There is a simple idea behind the changes in the issue of Newsweek you are holding: we are betting that you want to read more, not less.”

    Business Week's Bruce Nussbaum:
    “We’re introducing this type of open source aggregation into the new magazine, with blog items, quotes, and content from unusual, global sources surrounding stories, sometimes enhancing them, sometimes disagreeing with them. It’s a conversation, not a lecture."

    In an interesting twist, Minoline invites magazine professionals to test "How ‘Redesigned’ Are These Recent Major Magazine Redesigns?

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