Advertising: Ads that readers can taste
Another frontier in interactive print advertising— ads that allow readers to taste the product being advertised!
In the latest issue (Feb 18) of PEOPLE magazine, Welch's 100% Grape Juice features full-page print ads that allow readers to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text: "For a TASTY fact, remove & LICK". Readers are supposed to peel off the entire sticker on the Welch's ad before licking, says First Flavor, the company that developed the technology used in the ad.
The ad has caused many debates about hygiene and the 'ick' factor of licking a magazine page. Some related links:
Lickable magazines may not be sweet success
Welch's salivates over lickable ads