IDEA of the week

Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

More Numbers

Classics

  • ASME's Top 40 Magazine Covers
  • 30 Most Notable Launches of 2005
  • Talking Magazine Videos
  • An Illustrated History of Magazine Covers and Cover Lines
  • Magazine First Issue Archive

    • Resources

  • Poynter
  • Folio Magazine
  • Magazine Publishers of America
  • American Society of Business Press Editors
  • Mr Magazine
  • Beyond the Page
  • Designing Magazines
  • NewsWatch India
  • Free Newspapers
  • The Editors Weblog
  • FishBowl NY
  • International Magazine News
  • Newspaper Index Blog
  • MagCulture
  • Magazine Daze
  • Magazine Enterprise 360
  • Online Press Gazette
  • Magazine Symposium 2007
  • Magazine Literacy
  • Magazine death blog
  • Premiere Issues Project


    • Global Voices Online - The world is talking. Are you listening?

    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, December 05, 2007

    Trend: IPC offers a Subscription 'MIX'

    The Mix from IPC Media is a new subscription format that gives subscribers an opportunity to sample a mix of magazines over a 12-month period.

    In a first for the industry 'The Mix' launches in two markets: homes and fashion. 'The Mix: Homes' gives a three-month taster of Homes & Gardens, 25 Beautiful Homes, Ideal home and Livingetc; while 'The Mix: Fashion' gives three months each of Marie Claire, Look, In Style and Now.

    According to IPC Head of Subscriptions Marketing, The Mix has been created following research which revealed potential subscribers would appreciate the opportunity to 'pick and mix' titles.

    Labels: , ,

    posted by Magpie @ 12:09 PM 

    0 Comments:

    Post a Comment

    << Home