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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, January 03, 2008

    LaunchPAD: TRAFFIC LIFE

    Young, opininated and unconventional (YOU) is the tone of TRAFFIC Life, the latest entry on the Indian magazine scene.

    Aimed at the Urban Indian, TRAFFIC Life is the first venture of Twenty Onwards Media, a media startup based out of New Delhi. TRAFFIC Life promises to move beyond the traditional definition of a lifestyle magazine to provide content that pertains to things that actually interest and affect urban indians, "an eclectic bunch of people that are moving faster than any generation before them" according to the editorial.

    Why TRAFFIC? Because it is a mixture of many different experiences that make up urban Indian life, just as in traffic one unknowingly passes "so many people, issues and stories". The inaugural December issue called "The Filmy Issue' is followed by this month's "The Hatke Issue".

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    posted by Magpie @ 12:04 PM 

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