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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, December 17, 2007

    Redesign: New Look for Reader's Digest

    The only international magazine most of us in India grew up with has undergone a change.

    The January issue of Reader's Digest will debut new cover with a bold new logo, updated fonts and column names. Also, the back-page illustration is gone and will be replaced by self-esteem theme ad from Dove. RD's with Dove also includes an online contest encouraging consumers to contribute and vote on stories of inspiring women, with the winner possibly appearing in a future Dove ad.

    The Indian edition of RD will probably have the new logo by March 2008, as will all other international editions.

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