Redesign: New Look for Reader's Digest
The only international magazine most of us in India grew up with has undergone a change.
The January issue of Reader's Digest will debut new cover with a bold new logo, updated fonts and column names. Also, the back-page illustration is gone and will be replaced by self-esteem theme ad from Dove. RD's with Dove also includes an online contest encouraging consumers to contribute and vote on stories of inspiring women, with the winner possibly appearing in a future Dove ad.
The Indian edition of RD will probably have the new logo by March 2008, as will all other international editions.