IDEA of the week

Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, October 08, 2010

    LaunchPAD: Condé Nast Traveller India

    After the successful launch of Vogue and GQ in India, the Condé Nast group launched the Indian edition of Condé Nast Traveller this month.

    The Launch Edition of Condé Nast Traveller India is currently on the stands in 20+ towns across India and is priced at Rs.100.

    The launch cover features Aishwarya Rai Bachchan, photographed by Pascal Chevallier in Paris as she takes us on a tour of her favourite European capital.

    Following the launch, the magazine will publish a bi-monthly issue.

    posted by Magpie @ 1:22 PM