IDEA of the week

Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, April 13, 2006

    Newspapers: From Print to Pixels

    Over the last decade, the Internet has disrupted one industry after another. Travel, music, retail, and telecommunications are just a few of the sectors that have been forced to adapt to the new reality of the Web. Now, the newspaper business is starting to feel the full force of fundamental technological change.
    Read more on the BusinessWeek site at http://www.businessweek.com/technology/content/
    mar2006/tc20060320_258417.htm


    About the picture
    This is a part of the $50 million dollar advertising campaign launched by NAA (Newspaper Association of America) called "Newspaper advertising: a destination, not a distraction". Take a close look at the print and online ads at the following link:
    http://www.naa.org/advertiser/ads.html

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    posted by Magpie @ 10:57 AM 

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