Newspaper: Launch of Mail Today, INMA Event

The India Today Group has announced the launch of Mail Today, a newspaper venture in collaboration with Associated Newspapers (ANL), the publishers of Daily Mail. Mail Today is expected to hit the Delhi market by the end of this week, according to agencyfaqs.

According to Aroon Purie, Chairman and Editor-in-Chief, India Today Group, the paper will not address everyone, but target "upper echelons of society, who have a certain lifestyle, interests, certain education level, financial level".

New Delhi is also the venue for the INMA's (International Newspaper Marketing Association) first-ever South Asian Conference titled “Building Market Cap in the Newspaper Enterprise”. This two-day forum (14-15 November) will examine trends in the global newspaper industry that are relevant to India.

Media Ads: The Financial Times

The Financial Times new branding campaign coincides with the newspaper's redesign. Using the tag line "We Live in Financial Times," the campaign features three distinct images that represent globalization (World business depicted as an island with business buildings from all over the world), mergers and acquisitions (Smaller sharks being swallowed by the larger ones) and entrepreneurship(Richard Branson looking like Che Guevara)

The new campaign is expected to highlight the breadth and depth of content within The Financial Times. All the ads drive traffic to the microsite

Original article link here

India: “Boston, not Bangalore” Campaign

America’s IT outsourcing nightmare, Bangalore is once again the target of some adverse publicity as outsourcing becomes a viable option for American media houses.
It's the Boston Globe, not the Bangalore Globe” is the ad campaign launched by the Boston Globe's union against decrying the paper's plan to outsource the jobs of about 50 workers (in the classified advertising department) to India.
Appearing on the radio and in the Boston Herald (The Globe rejected publishing the ad ‘because it did not meet standards’) the Boston Newspaper Guild urges readers and advertisers to call the newspaper and its parent company, The New York Times Co., to oppose the move .

See the pdf of the ad here.

Related story: "India ready for Magazine Design and Production Outsourcing"

Media Ads: Tehelka-The People’s Paper

A uniquely Indian campaign featuring a uniquely Indian icon: The omnipresent and much maligned crow!
Shot in black and white, with a small town setting, this commercial shows a political rally spoiled by crows crowing Tehelka’s punchline: “Jhoot bole…Kauwa Kaate”

If like me you do not have a TV, you can download the 15 MB ad here

Newspaper: The Economist content in Indian Express

If like me you like 'The Economist', you should switch your daily reading to the Indian Express.
To enrich the content in its newspapers and websites, Indian Express Group has signed an agreement with The Economist to publish content, including special branded pages and supplements, from the latter.
The page will offer global content, including the widely respected Economist Surveys on an exclusive basis for Indian readers.

Related story:
Newspaper: UK's 'The Independent' in New Delhi

Newspaper: UK's 'The Independent' in New Delhi

The Independent has announced plans to publish in India, making it the first British newspaper to be printed on the subcontinent. Pending government approval, it will be brought out by Jagran Prakashan, India's largest newspaper company, in which its parent company, Independent News & Media plc (INM), has a 20.8 per cent stake.
The Indian edition will be aimed at the high end of the local market, plus the leading hotel groups and embassies, mostly around the major cities, with estimated sales of 5,000 copies a day.

Read more: New Indian edition planned for subcontinent

Newspapers: Very Much Alive

I still read my morning newspaper. In fact, I read three newspapers everyday. One in the morning (before my three-year-old gets up) and another two when I get back from work. Since, I don’t have a TV at home, Newspapers are my main source of news and information.

And now The Economist (a magazine that calls itself a newspaper :)) announces the impending demise of newspapers in its latest issue. The article claims "the business of selling words to readers and selling readers to advertisers, which has sustained their role in society, is falling apart." Newspapers that haven't already migrated to the Web will either do so or disappear, the magazine predicts. It notes that print circulation has been plunging in America, Western Europe, Latin American, Australia and New Zealand for decades, although print newspaper sales have curiously been rising in other parts of the world.
Does that include India? Surprisingly yes!

Consider this: Yesterday, I got the press release announcing an agreement between Wall Street Journal and HT Media Limited under which HT Media's soon-to-be-launched business newspaper and Web site will publish Wall Street Journal branded pages that will contain business and business of life news and information from the Journal, WSJ.com and Marketwatch.com. This news follows HT Media's recently disclosed plans to launch a national business newspaper in India, written and edited for global Indian business readers and international business travelers.

And according to World Association of Newspapers (WAN), in 2005, China had the world's largest newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million.

Newspapers: How Telegraph.co.uk became visually closer to print after relaunch

Europe's oldest online newspaper Telegraph relaunched on May 9, with a cleaner white look, wider front page and the reappearance of the paper's traditional logo in the site masthead.


The left-hand navigation has been slimmed down and incorporates services like podcasts; a breaking news ticker has also been added and the home page contains just one advertisement. The website has been redesigned in response to suggestions from reader focus groups and more closely resembles the print edition.

The edit team's writeup about the redesign process How we redesigned our front page has some interesting insights into the differences in approach between web and print designers.

Newspapers: From Print to Pixels

Over the last decade, the Internet has disrupted one industry after another. Travel, music, retail, and telecommunications are just a few of the sectors that have been forced to adapt to the new reality of the Web. Now, the newspaper business is starting to feel the full force of fundamental technological change.
Read more on the BusinessWeek site at http://www.businessweek.com/technology/content/
mar2006/tc20060320_258417.htm


About the picture
This is a part of the $50 million dollar advertising campaign launched by NAA (Newspaper Association of America) called "Newspaper advertising: a destination, not a distraction". Take a close look at the print and online ads at the following link:
http://www.naa.org/advertiser/ads.html