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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Saturday, April 15, 2006

    Why I don't like Outlook's LS

    Mohan, my colleague, was on a trip to Delhi and got back a copy of Outlook with a free L&S issue for me.

    First impressions:
    I do NOT like the magazine.

    Cover story on cocktails features a very predictable headline "CHEERS!". The write-up itself is not very inspiring or fresh and begins with an arduous description of the word 'cocktail'(yawn!). A very forgettable start for a launch issue!
    'Decor' article is equally mundane and though the writer tries to play up the uniqueness of the home of Ansals, it reads like a bore.
    Footloose destination is 'Venice', 'Cityscape' features Mumbai's 'Irani Cafe' and he Wellness article features 'Ayurveda'. Very, very 'Has-been'!

    Other things I really disliked:
    a) Bad display 'Section head' typeclusters.
    b) Absence of 'end signs' to signify that a article is over.
    c) Considering that the magazine mentions products worth Rs 28,000 in its 'shopping' section, the paper quality is poor and fails to do justice to the goodies!

    What I liked:
    a) Anji's recipe of green mango curry (have yet to make it, though)
    b) Interesting expressions like: deity-inspired, Maximalism, 'The Waft, and then the warp'

    I hope the next L&S offers something that one takes back from its page.
    Till then I shall read the newly introduced column "bluff list" in the Express Sunday Reading to sound 'smart' and 'in' with the Rich and the Snobbish.


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