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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, August 07, 2006

    LaunchPAD: 25 Titles in Seven Months

    From January 2006 to end of July 2006, Indian Media market saw more than 25 new magazine launches. Key observations on the launches:

  • Region- specific magazines are very well received. Many are also using latest technologies to reach their target groups, for example 080 (Monthly Bangalore Update for the International Bangalorean) is also available digitally at www.080mag.com.
  • Many titles like Marie Claire (Outlook group/French Marie Claire Group), Global Services (CyberMedia and CMP Media) PCWorld India (indian subsidiary of IDG worldwide) Computeractive (Next Gen Publishing Ltd. And VNU Business Media) are results of Indian and Foreign collaboration
  • Indian Titles are also looking at expanding their reach outside India. 'BioSpectrum' from CyberMedia was launched in Singapore in order to establish it as India's first exclusive biotechnology business magazine that aims to extended its territory into the Asia
  • Special interest media makes a foray into regions. Infomedia India launched Hindi editions of two of its leading special interest publications, we also see a Tamil publication in automobile category

    Detailed listing of titles released in the last seven months:

  • General Interest Magazines:

    Technology Magazines:
    B2B/ Professional Magazines:
    Region-specific Magazines
    Non-English Language Magazines
    Have we missed mentioning your magazine launch?
    Please drop a mail at magscene.com@gmail.com to report any discrepancy in the tables above or to add to our list.

    Those interested in a detailed list of newspapers and magazines launched this year, can visit the monthly newsletters India Media Observer.

    NOTE: Some tables have minor errors. However due to some problem with Blogger I am unable to load corrected versions. Please excuse the error, I am working on the problem. Will rectify it soon!

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