Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, August 09, 2006

    LaunchPAD: Reed Infomedia announces Six Titles

    Reed Infomedia India (51:49 joint venture between Reed Business International and Infomedia India Ltd) plans to launch six B2B magazines in India. ‘JCK’, a trade magazine on jewellery is the first to launched in October 2006, to coincide with the JCK trade show to be held in New Delhi.

    Following ‘JCK’ will be five more titles:
    Variety: Targeted at the film fraternity, including multiplex owners, distributors and exhibitors.
    Flight International: On the aviation industry.
    Logistics Management: Targets production heads of companies, purchase managers, logistics managers and line managers.
    Control Engineering: A magazine on manufacturing automation and high-end machines.
    ICIS: On the chemicals and pharmaceuticals industries.

    All these magazines will have controlled circulation, except for ‘Variety’, which will sell on the newsstand. A print run of 20,000-40,000 copies is being planned initially for each magazine.

    NEWS Source:
    You can read the complete unedited news here



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