Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

More Numbers
  • ASME's Top 40 Magazine Covers
  • 30 Most Notable Launches of 2005
  • Talking Magazine Videos
  • An Illustrated History of Magazine Covers and Cover Lines
  • Magazine First Issue Archive
  • Poynter
  • Folio Magazine
  • Magazine Publishers of America
  • American Society of Business Press Editors
  • Mr Magazine
  • Beyond the Page
  • Designing Magazines
  • NewsWatch India
  • Free Newspapers
  • The Editors Weblog
  • FishBowl NY
  • International Magazine News
  • Newspaper Index Blog
  • MagCulture
  • Magazine Daze
  • Magazine Enterprise 360
  • Online Press Gazette
  • Magazine Symposium 2007
  • Magazine Literacy
  • Magazine death blog
  • Premiere Issues Project

  • Global Voices Online - The world is talking. Are you listening?


    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Wednesday, August 16, 2006

    Trends: Catazines and Magalogs

    Justice, a specialty retailer of apparel for girls ages 7 to 14 launched a "catazine," a cross between a catalog and a magazine, this month. Justice's catazine caters exclusively to increasingly fashion-conscious tweens and will help tweens put together the perfect back-to-school outfit. The new, 52-page catalog, called Justice, was mailed to about 1 million girls ages 7-14, according to DM News.

    Increasing, we see magazines becoming catalogs and catalogs becoming magazines. Lucky Magazine, the magazine about shopping, is generally credited with starting the trend. This new breed of magazine doesn't rely on celebrities or 'how-to' sex stories. In fact, new-style magalogs make some things work that catalogs can't. While catalogers, less than successfully tried to insert pages of sticky tabs for customers to attach to a page of an item they wanted to buy, Lucky can offer this and gain, as it sells these as part of a paid ad.

    What makes Catazines different from Magalogs?
    Not entirely sure, but it seems that in Magalogs, unlike in regular magazines, virtually every editorial block highlights charms of a particular item, provides the url or phone number to purchase it.
    Catazine is a catalog-turned-magazine. Catalogs are usually brought out by one big retailer or a brand name unlike magalogs which feature multiple brands....

    Still confused? Read the article "Serious Competition or Opportunity" By Katie Muldoon, president of DM/catalog consulting firm Muldoon & Baer.



    Blogger ajhoffman said...

    Great article! I have heard about a matalog before, but never a catazine. There is also an article about Patagonia's "magalog" at

    It takes about how adding more "magazines" qualities can make catalogs more profitable. I wonder how succesful this Justice piece will be. Thanks again for sharing the article!

    8:20 PM  

    Post a Comment

    Links to this post:

    Create a Link

    << Home