Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

More Numbers
  • ASME's Top 40 Magazine Covers
  • 30 Most Notable Launches of 2005
  • Talking Magazine Videos
  • An Illustrated History of Magazine Covers and Cover Lines
  • Magazine First Issue Archive
  • Poynter
  • Folio Magazine
  • Magazine Publishers of America
  • American Society of Business Press Editors
  • Mr Magazine
  • Beyond the Page
  • Designing Magazines
  • NewsWatch India
  • Free Newspapers
  • The Editors Weblog
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  • Newspaper Index Blog
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  • Online Press Gazette
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  • Magazine death blog
  • Premiere Issues Project

  • Global Voices Online - The world is talking. Are you listening?


    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, October 23, 2006

    Trends: Magazines enter a Digital Second Life

    Forty magazine digital initiatives were announced in the third quarter of 2006, according to Magazine Publishers of America (MPA). Popular among the new initiatives were mobile networks, podcasts and video content for websites and mobile phones. While most initiatives show that magazines are going beyond the print page to reach their readers 24/7, the following digital intiatives stand out as unique:

    Virtual Headquarters: Wired magazine has set up a 1-acre digitized headquarters, complete with neon-pink sliding doors and a nouveau 50 person conference room in Second Life. The company expects to use its new virtual building to let writers chat with one another and to host three or four virtual Q&A events a month with real-world as well as Second Life notables.

    80 GB of Archives: The New Yorker offers a unique type of digital archive—80 years of magazine content on a limited edition hard drive with 20GB of extra space reserved for new articles from their website. The archive contains 4,164 issues of The New Yorker, dating back to 1925.

    Political Blog, Online Degree: Newsweek launched a political blog called The Gaggle. It has also tied up with Kaplan University to offer an online business degree program called Kaplan University/Newsweek M.B.A

    Bigger, better video: Forbes launched, a travel site aimed at the affluent, luxury traveler market and upgraded its video network at to feature a larger player, program guide

    Suggested Reading:

    Big Media Gets a Second Life
    ">80 Years of a Magazine on Hard Drive for Well-to-Do Demo
    Magazine Digital Initiatives



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