LaunchPAD: Better Homes and Gardens
This month one of America’s best known women’s magazine comes to India.
Better Homes and Gardens will be published and marketed in India by Media Transasia India, under an agreement with Meredith Corp.
Priced at Rs 100, this monthly is targeted at the women from 28-40 years of age. The launch is accompanied by extensive advertising across outdoor, print dailies, periodicals, radio, television as well as online. In fact, print ads soliciting subscriptions have been appearing in leading magazines for over two months.