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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, March 13, 2007

    LaunchPAD: Better Homes and Gardens

    This month one of America’s best known women’s magazine comes to India.
    Better Homes and Gardens will be published and marketed in India by Media Transasia India, under an agreement with Meredith Corp.
    Priced at Rs 100, this monthly is targeted at the women from 28-40 years of age. The launch is accompanied by extensive advertising across outdoor, print dailies, periodicals, radio, television as well as online. In fact, print ads soliciting subscriptions have been appearing in leading magazines for over two months.

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    posted by Magpie @ 10:45 AM 

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