Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

More Numbers
  • ASME's Top 40 Magazine Covers
  • 30 Most Notable Launches of 2005
  • Talking Magazine Videos
  • An Illustrated History of Magazine Covers and Cover Lines
  • Magazine First Issue Archive
  • Poynter
  • Folio Magazine
  • Magazine Publishers of America
  • American Society of Business Press Editors
  • Mr Magazine
  • Beyond the Page
  • Designing Magazines
  • NewsWatch India
  • Free Newspapers
  • The Editors Weblog
  • FishBowl NY
  • International Magazine News
  • Newspaper Index Blog
  • MagCulture
  • Magazine Daze
  • Magazine Enterprise 360
  • Online Press Gazette
  • Magazine Symposium 2007
  • Magazine Literacy
  • Magazine death blog
  • Premiere Issues Project

  • Global Voices Online - The world is talking. Are you listening?


    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, February 19, 2007

    Editorial: The Versatile Sidebar

    I have spent the entire day looking at ways to update links that show my website categories in the sidebar (archives by subject) which has become redundant after I updated to new blogger:( Interestingly, sidebar is one element from Print that is omnipresent online. (Also used on this site to provide easy access to archives, links to my other blog, to list our some links, etc)
    It was about 10 years ago, that I was introduced to sidebars. Though layouts have become very dynamic since, sidebars still continue to show up, especially in the front section of various magazines. If you are new to sidebars, here are some common ways to use sidebars in your articles.
    1) Provide ‘You too’ angle: Use Sidebars to relate to the reader directly. If you are profiling a successful business person, a sidebar could contain some general information on how you can set up your own business.
    2) Sidebars can profile specifics or provide local angle. This is often seen in those Indian titles that have content licensing agreement with international publications. India angle is sometimes provided through a sidebar!
    3) Use them to add late-breaking information to your article.
    4) Timelines also make good sidebars and show the story in context—how it all began, and how we arrived at this situation. (Though, I feel timeslines work best running through the double spread on top or at the bottom).
    5) Highlight one person’s view, usually a minority opinion, on the topic.
    6) Highlight case studies/personal stories to support your article.

    Since, sidebars are expected to aid readership of your story, here are some do's and don'ts
    1. Place sidebars along the main story. Never at end.
    2. Content should self contain, not depend on main story.
    3. Body type and colour can vary.
    4. Heads should be direct, simple, even labels (as shown in the example from Better Photography here).
    5. Visually, they provide contrast.

    Still want to know more? Refer to 'The Many Uses of Sidebars' in FOLIO:



    Post a Comment

    Links to this post:

    Create a Link

    << Home