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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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Fast FACT

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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The Number

30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Thursday, February 01, 2007

    LaunchPAD: 'Mint' and 'Lounge' from HT


    HT Media’s business newspaper 'Mint' hits the newsstands in Mumbai and Delhi today. The compact, which is a product of collaboration between HT Media and the Wall Street Journal, will have an initial circulation base of over 75,000 according to UNI.
    The weekend edition is expected to be accompanied with a magazine supplement called 'Lounge'.
    The site www.livemint.com
    also goes live today. You can also download and view daily e-front page (available in pdf format) from the homepage.

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    posted by Magpie @ 10:33 AM 

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