Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

More Numbers
  • ASME's Top 40 Magazine Covers
  • 30 Most Notable Launches of 2005
  • Talking Magazine Videos
  • An Illustrated History of Magazine Covers and Cover Lines
  • Magazine First Issue Archive
  • Poynter
  • Folio Magazine
  • Magazine Publishers of America
  • American Society of Business Press Editors
  • Mr Magazine
  • Beyond the Page
  • Designing Magazines
  • NewsWatch India
  • Free Newspapers
  • The Editors Weblog
  • FishBowl NY
  • International Magazine News
  • Newspaper Index Blog
  • MagCulture
  • Magazine Daze
  • Magazine Enterprise 360
  • Online Press Gazette
  • Magazine Symposium 2007
  • Magazine Literacy
  • Magazine death blog
  • Premiere Issues Project

  • Global Voices Online - The world is talking. Are you listening?


    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, February 06, 2007

    Media Ads: The Economist 'Brain'

    I came across this ad in a forward of Great Ads of the World sent by a friend and I instantly wanted to share it here.
    This exceptionally powerful ad for 'The Economist' was created by O&M Singapore and won the gold award at The One Show 2004.
    The ad has no logo or copy, but if you see long enough you can identify the familiar red masthead, low on the center of the brain.



    Blogger Chiaroscuro said...

    very, very nice ad...wish many more clients were as confident and open..

    11:23 AM  
    Blogger Jace said...

    Nice. Though I can't quite see the masthead in the low-res image you have here.

    2:04 PM  
    Blogger gulnar said...

    I will try to find a hi-res pic for you.
    In the lo-res image, the masthead is the little red smude on the third fold from below. (Hint: where two magazine are placed in an O-like formation)

    10:16 AM  

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