Trends: Online Magazine Casual Games
Conscious that an increasing number of adults are going online to play games and do puzzles, a growing number of magazines are adding games to their Web sites, hoping to boost traffic and ad dollars.
Hearst, publisher of Cosmopolitan, Esquire, Good Housekeeping and Harper's Bazaar, has struck a two-year deal with an online game developer, Arkadium Inc., to add an array of customized games to its magazine Web sites. Behind the shift is a realization that the stereotype of online gamers -- teenage boys whittling away their nights in front of the glow of a computer screen -- is out of date. Nearly half the people playing online games are aged between 30 and 59, according to Boston-based Forrester Research, and they play everything from mahjong to Sudoku, word games and solitaire.
Arkadium's first game as part of this deal launched on the Teen magazine site on February 12, while web-based games for CosmoGIRL! and Seventeen will launch on each magazine's respective site later in February.
Some of the games expected in the coming weeks:
Seventeen: "Editor's Assistant" allows the users to play the role of an assistant to Seventeen's editor in chief.
Cosmopolitan: "Boy Toy" allows players to control a virtual "boy toy" and try to keep his girlfriend satisfied. The game ends when the girlfriend breaks up with her boyfriend or stays in the relationship for one year.
Esquire: Expected to add casino-style games, without a gambling component.
Try the Teen Magazine game 'Dancing Queen' here.
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