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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, March 19, 2007

    Redesign: TIME Magazine

    I am watching out for my copy of TIME this week. With the March 26 issue the magazine has been redesigned in an attempt to attract new readers and keep the older ones.

    The redesign was carried out by Pentagram and here are some layout and design changes to expect:

    1) Smaller logo: The size of the cover logo has been reduced, a decision that allows for secondary cover lines and images to be run in a row of boxes above the logo.

    2) Table of Contents, arranged on a horizontal axis, like a timeline (Spread shown here)

    3) Four sections—Briefing, The Well, Life and Arts—sign-posted through the use of bold headlines.

    4) The front of book ‘Notebook’ is renamed “Briefing,” and is designed to contain an easily ascertained roundup of the previous week’s events, short news items and the popular Milestones and Verbatim sections.

    5) Web connection: Web touts have been embedded throughout the magazine that indicate related content at TIME.com.

    6) A cleaner look courtesy of more white space, as well as larger headline text and big bold photographs.

    7) A mix of writing styles, from quick-hit bullet points to more contemplative features, to a mix of text and visuals that tell a complete story.

    For more background into TIME Redesign, visit the pentagram blog

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