Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

More Numbers
  • ASME's Top 40 Magazine Covers
  • 30 Most Notable Launches of 2005
  • Talking Magazine Videos
  • An Illustrated History of Magazine Covers and Cover Lines
  • Magazine First Issue Archive
  • Poynter
  • Folio Magazine
  • Magazine Publishers of America
  • American Society of Business Press Editors
  • Mr Magazine
  • Beyond the Page
  • Designing Magazines
  • NewsWatch India
  • Free Newspapers
  • The Editors Weblog
  • FishBowl NY
  • International Magazine News
  • Newspaper Index Blog
  • MagCulture
  • Magazine Daze
  • Magazine Enterprise 360
  • Online Press Gazette
  • Magazine Symposium 2007
  • Magazine Literacy
  • Magazine death blog
  • Premiere Issues Project

  • Global Voices Online - The world is talking. Are you listening?


    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, March 19, 2007

    Redesign: TIME Magazine

    I am watching out for my copy of TIME this week. With the March 26 issue the magazine has been redesigned in an attempt to attract new readers and keep the older ones.

    The redesign was carried out by Pentagram and here are some layout and design changes to expect:

    1) Smaller logo: The size of the cover logo has been reduced, a decision that allows for secondary cover lines and images to be run in a row of boxes above the logo.

    2) Table of Contents, arranged on a horizontal axis, like a timeline (Spread shown here)

    3) Four sections—Briefing, The Well, Life and Arts—sign-posted through the use of bold headlines.

    4) The front of book ‘Notebook’ is renamed “Briefing,” and is designed to contain an easily ascertained roundup of the previous week’s events, short news items and the popular Milestones and Verbatim sections.

    5) Web connection: Web touts have been embedded throughout the magazine that indicate related content at

    6) A cleaner look courtesy of more white space, as well as larger headline text and big bold photographs.

    7) A mix of writing styles, from quick-hit bullet points to more contemplative features, to a mix of text and visuals that tell a complete story.

    For more background into TIME Redesign, visit the pentagram blog



    Post a Comment

    Links to this post:

    Create a Link

    << Home