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Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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30 YEARS
Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Magpie

    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Friday, March 16, 2007

    India: “Boston, not Bangalore” Campaign

    America’s IT outsourcing nightmare, Bangalore is once again the target of some adverse publicity as outsourcing becomes a viable option for American media houses.
    It's the Boston Globe, not the Bangalore Globe” is the ad campaign launched by the Boston Globe's union against decrying the paper's plan to outsource the jobs of about 50 workers (in the classified advertising department) to India.
    Appearing on the radio and in the Boston Herald (The Globe rejected publishing the ad ‘because it did not meet standards’) the Boston Newspaper Guild urges readers and advertisers to call the newspaper and its parent company, The New York Times Co., to oppose the move .

    See the pdf of the ad here.

    Related story: "India ready for Magazine Design and Production Outsourcing"

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    posted by Magpie @ 5:33 PM 

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