India: “Boston, not Bangalore” Campaign
America’s IT outsourcing nightmare, Bangalore is once again the target of some adverse publicity as outsourcing becomes a viable option for American media houses.
It's the Boston Globe, not the Bangalore Globe” is the ad campaign launched by the Boston Globe's union against decrying the paper's plan to outsource the jobs of about 50 workers (in the classified advertising department) to India.
Appearing on the radio and in the Boston Herald (The Globe rejected publishing the ad ‘because it did not meet standards’) the Boston Newspaper Guild urges readers and advertisers to call the newspaper and its parent company, The New York Times Co., to oppose the move .
See the pdf of the ad here.
Related story: "India ready for Magazine Design and Production Outsourcing"