India: Foreign Invasion
For magazine lovers who have been reading and buying international magazines, here is a piece of good news:
Indian editions of IPC Media's Hair, Conde Nast's Vogue and Hearst's Harpers Bazaar are next in line. And according to an article in Business Standard, Esquire and National Geographic are scouting for Indian partners.
Mainsteam media is finally starting to take note of the magazine explosion. In fact, you might want to read the Business Standard article, with lots of the industry quotes, on this Indian love affair.
Meanwhile, I actully saw Monocle today in a little cake shop in Goa that has about 15 magazines in all. Amazing...
But at about Rs 1000, I am not sure I can buy it. Will write more about Monocle later.