Trend: 'You' on the cover
TIME magazine put a reflecting surface in its year-end issue and called 'You' the Person of the Year 2006, but WIRED's new experiment seems to go a step further.
WIRED and Xerox have partnered to launch an integrated marketing program that offers subscribers the chance to receive an issue of the magazine with their own photos on the cover.
The campaign was inspired by WIRED's July cover story on the future of personalization, according to Xerox. The program will be announced in the April issue of WIRED. It is currently being promoted on Wired.com, and subscribers are encouraged to go online and upload a 4×6 photo of themselves. The first 5,000 WIRED subscribers to participate will receive the July issue of the magazine with their image on the cover.
After the first 5,000 subscribers create their personalized cover, consumers (not restricted to WIRED subscribers) will be able to go to the site, where a tool will be provided to create their own WIREDcover. Users will be able to submit a photograph, change the headline and change the color palette. These covers can be printed or emailed, but will not be on the July WIRED cover. So if you want to see yourself on the cover of WIRED and you are a subscriber click here
Read more about the digital printing technology that will produce the personalized colour covers at the Xerox site