Reaching Young Readers
A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

Ideas archive

World's First Mag
The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

More Facts

Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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  • Magazine First Issue Archive
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  • Magazine Publishers of America
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  • Global Voices Online - The world is talking. Are you listening?


    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Tuesday, September 11, 2007

    Study: Websites of American Magazines

    The Bivings Group has started a new feature called ‘Friday's Five’ to showcase a weekly top 5 list. This week's list builds on their study “Analyzing the Websites of American Magazines" and gives the rundown of the Bivings five favorite magazine websites.

    1. TV Guide: Site has tons of content related to TV and movies, including reviews, previews, video snippets, listings and interesting blog features.
    Cool features: The 40+ celebrity blogs (comments allowed!) are augmented by community blogs maintained by readers.
    2. Rolling Stone: Photos, videos, and blogs. User reviews and ratings of movies and cds. The most interesting feature is their section for listening to music.
    Cool features: After a quick download of a mini-Rhapsody player (no registration required!), users can listen to music featured in the print edition of Rolling Stone. Celebrity playlists are another cool feature.
    3. Better Homes and Gardens: has alot of nifty features starting with a the shnazy feature box on the homepage.
    Cool features: The "clip it" feature lets you save tidbits of information in your account so you can use them later. A downloadable widget gets you updates from the website. Interactive home design tools are also fun.
    4. Family Circle: Offers similar functionality as–reader comments for articles and features, bookmarking articles and features in their site accounts, and a tag cloud linked to message boards appears on the main site.
    5. US News and World Report: The content is professional, interesting, and easy to browse.
    Cool features: Highly valued content (primarily in the rankings section ) is available to a larger audience. The design is sane–the site isn't overcrowded, loaded with doohickeys, or cluttered with too many headlines.

    What do you look for in magazine websites and what are some of your favorites? Share in the comments.

    Download the Bivings Magazine report here

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