Trend: Asia Pacific media spend on magazines increases
Asia Pacific magazines pulled 26 per cent more ad dollars in 2006
Nielsen Asia Pacific Media & Marketing Trends 2007 reviews three years of media ad spend trends and consumption insights across 12 markets, and consumer and marketing insights and statistical information across 16 markets. The markets included are Singapore, Hong Kong, China, Malaysia, Australia, India, Indonesia, Philippines, Thailand, New Zealand, Taiwan and South Korea.
In terms of Asia Pacific figures overall, main media ad spend, which includes terrestrial TV, newspapers and magazines, across the 12 Asia Pacific markets increased by 15 per cent from US$68.3 billion in 2005 to US$78.7 billion in 2006.
"The last 15 years have seen dramatic changes across the Asia Pacific region, driven by significant economic and demographic development,” said Lisa Lee, SVP of international communications for The Nielsen Company said in a statement. “The effect has been equally dramatic on the shopping habits of the region's consumers. Our combined research resources bring together the first regional and market review of changing consumer lifestyles, attitudes and purchasing behaviour, together with insights into advertising, emerging radio audience markets and consumer trends across key markets in the region."
Source: International Federation of the Periodical Press (FIPP)