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A new initiative by MPA gives free digital editions of magazines to college students hoping to convert them into magazine readers and to test the viability and popularity of digital delivery. Five publishers are participating in this initiative. Read more

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The Gentleman's Magazine was the first general-interest magazine. It was founded in London by Edward Cave in January, 1731. The original complete title was The Gentleman's Magazine: or, Trader's monthly intelligencer. More>>

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Merrill Lynch report on the state of the newspaper industry does not see online representing over 50% of total newspaper ad revenues until more than 30 years from now.More>>

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    Why Magpie? Because I like observing these sleek birds with a tapering tail. And like Magpies, I live with the burden of being a 'chatter', even though I believe that I am rather shy, reserved and unobtrusive :).

    Monday, September 24, 2007

    Editorial: Five Faces of Femina

    In preparation of its fiftieth anniversary in 2008, the October 10, 2007 issue of Femina will be sold with five distinct covers.

    This is a part of the two-fold activity undertaken to boost sales. Firstly, ‘Femina’ generated curiosity amongst its readers by conducting a poll on the '50 Most Beautiful Women in India' today, giving interested voters a list of 100 famous women of Indian origin.

    This was followed by an SMS activity, inviting readers to nominate their choice of women. The magazine website, also carried an option for visitors to take part in the poll. Ads in ‘Mumbai Mirror’ completed the marketing effort on this. Once the results were compiled, they found their way into the October 10 issue.

    Next, ‘Femina’ decided to take up the top five Most Beautiful Women (Aishwarya Rai, Bipasha Basu, Preity Zinta, Priyanka Chopra and Dipika Padukone) and create five cover pages – one each for these five.

    Original source link:

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