Editorial: Five Faces of Femina
In preparation of its fiftieth anniversary in 2008, the October 10, 2007 issue of Femina will be sold with five distinct covers.
This is a part of the two-fold activity undertaken to boost sales. Firstly, ‘Femina’ generated curiosity amongst its readers by conducting a poll on the '50 Most Beautiful Women in India' today, giving interested voters a list of 100 famous women of Indian origin.
This was followed by an SMS activity, inviting readers to nominate their choice of women. The magazine website www.femina.in, also carried an option for visitors to take part in the poll. Ads in ‘Mumbai Mirror’ completed the marketing effort on this. Once the results were compiled, they found their way into the October 10 issue.
Next, ‘Femina’ decided to take up the top five Most Beautiful Women (Aishwarya Rai, Bipasha Basu, Preity Zinta, Priyanka Chopra and Dipika Padukone) and create five cover pages – one each for these five.