Article: India- The Next, Great Magazine Frontier?
MediaBistro article 'India- The Next, Great Magazine Frontier?' talks about how the ongoing ad recession in the western magazine market and increased online competition for readership has forced magazines to step up their international game. Following luxury brands, like Armani, who are chasing after the rising Indian rupee, are magazines like Rolling Stone (first issue expected on newsstands tomorrow with Saif Ali Khan on cover!), Child (launch scheduled for April 2008) Glamour (later this year), Vogue India (launched in 2007) and the Economist Indian edition (already in the market).
Read the story from livemint.com quoted in the mediabistro article:
Global players zero in on India
Related links: Magscene.com-Launchpad